Updating old content with new SEO enriched strategies is the fastest way to see first-page ranking results. We utilize already existing content that Google knows of. We focus on pages that have potential to be on the first page, and give it just enough of a nudge to get there. Most website traffic from Google Natural Search comes from first-page rankings, so we focus on getting you there in the fastest way possible.
- Internal/ External Linking
When Google crawls your site, it looks for signals that you give it to know which pages you deem as the most important to your site. This helps it prioritize ranking certain pages. Linking to internal pages on your site helps this process. On the other hand, Google knows that providing its users the best search results means providing content that is genuinely helpful. Linking to external pages that are not your own shows Google you’re thinking about the user. We scan all pages of your site to see where we can add these internal and external links in the best way possible.
On-page optimization refers to the broad-range of tactics that we use to change the keyword phrases, sentence structure, linking structure, and even code on your site to increase rankings. This includes but is not limited to H1, H2, H3 headings, structured content, meta descriptions, alt tags, title tags, file names, inserting keywords in urls, and more.
Ranking on the first page of Google for tough phrases can actually not help your business. The reason is that the searchers intent may not be what you think. Making sure your ranking for keyword phrases that will bring you leads is an important step of Ecrease’s SEO process.
- Google Analytics + Search Console
Google Analytics and Search Console are the two best, free software’s that all SEO companies should be using. They provide the most accurate information on your search performance because it comes directly from Google. We make sure your site is collecting data from Google Analytics and Search Console and then provide you important reports from both regularly.
Your Domain Authority is a grade that Google uses to understand your overall authority/ trustworthiness. The higher the score, the higher all pages on your site can rank. Google measures this score from backlinks – or links on other websites pointing to your website. A strategy to obtain backlinks is incredibly important for increasing your footprint across the web, and showing Google that you’re an established company.
Reporting is how we and you understand the impact of SEO on your website. We will provide monthly reporting insights that not only show you keyword performance, but also how organic search is driving new inquiries.
Content is how Google determines what your site is about, and how valuable the information is. We will create a plan for your to create content that will drive new website visitors and increase leads or sales for your business.
Reporting on natural search performance is important, but what are you getting out of this strategy? Basic ROI reporting can tie in how many leads you’re getting from your SEO strategy and is integral to increasing KPI’s surrounding your digital marketing strategy.
As discussed, Content helps drive traffic and links to your site. We will create blog articles and/or landing pages and/or infographics to drive new traffic to your site. This is an upgradable offering dependent on how much content you would like on a monthly basis.
Conversion optimization is the practice of changing your site to increase the number of conversions, whether that is leads or sales. Our team of experts know what converts, and the changes that are needed on your site to increase buying behavior. We suggest and implement changes that will affect your bottom line.
Advanced ROI tracking will place costs to returns. We find out what other opportunities your SEO may provide you and tie that into any reporting your company has on sales and costs. We create ROI reports on your marketing investment so you know exactly how much return to expect from this long-term SEO strategy.
- Advanced Website Design Updates
Sometimes, the design of a site interferes with the SEO. We suggest important changes to the functionality of the site and implement approved changes. These can range from animation changes to larger, design intensive code manipulation.
- Web Page/ Landing Page Creation
The creation of landing pages (or the first page seen from a website visitor) is important for SEO. It is important to get new users engaged with your site so they eventually convert into a lead or sale. We create landing pages for you to increase the conversions of your organic traffic.
If you have a CRM, you’re most likely tracking important contact and sale information about your company. We help tie in your CRM when possible and automate the creation of leads in your system from your organic traffic. When possible, we will track the lead source (e.g: Google Natural Search) from the lead all the way to the sale- making full-journey ROI reporting possible.
Large websites take a lot of SEO planning. From URL/ file structure to days-long projects of changing code. Our NJ SEO service has the ability to take on large-websites to support our clients needs.
Advanced lead tracking can give you insights about what your visitors are doing on your site. We use visitor heat maps, scroll depth charts, navigation charts, recordings, and use AI learning to get a deep understanding of your website traffic behavior. We then use this information to change the website structure and prioritize the things that users are truly interested in.