How Long Does SEO Take and How Exactly Does it Work?
SEO, or search engine optimization, is one of the best ways today to expand your business. It’s one of the most powerful tools a company can use to convert new customers and retain old ones.
But what exactly is SEO? How does it work? And how long does SEO take?
These are common questions for entrepreneurs to ask. But don’t worry, we’ve got you covered. Continue reading and we’ll walk you through everything you need to know.
What Is SEO?
We already know SEO stands for search engine optimization. But what does that actually mean? Basically, the point of SEO is to help your website receive un-paid (or organic) traffic from search engine results.
Pretty much, we’re trying to get your website at the top of the rankings when someone makes a Google search that’s relevant to your business.
Successful SEO relies on several important factors that you have to do well in order to rank higher.
A search engine wants its visitors to find whatever they’re looking for as quickly as possible. This means that their search engine results have to be relevant and of high quality.
In order to accomplish this, search engines crawl, or scan, different websites to get a better understanding of what they’re all about.
Doing this will help the search engine provide better results to their customers who are looking up specific keywords or topics.
A search engine will also scan a webpage to see how easy it is to read and navigate, as it will want to first show sites that are friendly to the user.
How Does SEO Work?
As we mentioned earlier, there are several important factors that are going to help determine how high your website will show up in search engine results. Let’s look at the most important factors below.
Links, otherwise known as backlinks, have been a crucial part of SEO since its earliest days. And they’re still one of the best signs of how well a website will perform in Google’s search results.
The more relevant, high-quality links you acquire, the better your chances of ranking higher are.
Investing in link building can be a great way to boost your site’s link status.
Along with good links, you’ll also need useful, relevant, and optimized content on your website.
This means that you’re going to have to be extremely effective with your use of keywords. Keywords are going to be your best bet at attracting the kind of customers you’re trying to target.
You’re also going to have to effectively employ URLs, meta descriptions, H1 tags, titles, and ALT attributes. Try to include your keywords in these important elements as well.
And make sure that you increase your trust, authority, and expertise. You need to be able to show that you’re an authority on the subject and can accomplish this by posting regular, high-quality content.
Google is available on pretty much every technological device that can connect to the internet. This means that the same should go for your website.
If your site doesn’t perform well on mobile devices, Google will likely punish you for it.
One way to help your site is to invest in responsive website design. This is something that Google recommends and for good reason. This technique will allow your site to run properly on any device of any screen size.
Providing a good UX, or user experience will help boost you in Google’s search results.
Unfortunately, a site’s UX is difficult to measure since it relies on a variety of factors including content, layout, site infrastructure, and much more.
There are certain things you can do though to make sure that you’re providing a positive experience for the user. First, make sure that your site is optimized for speed.
Also, check to make sure that your CTR and dwell times are high as this will indicate that users are not put off by your site.
You also want to make sure that the design of your website is simple and pleasing to look at.
How Long Does SEO Take?
Patience is key when it comes to SEO. That’s because the success of SEO can be measured in pieces, not all at once. And because each website is unique, there is no one answer for everyone.
But there some general rules we can go by.
Your first month is when you should be employing planning, website audit, research and discovery, and your keyword strategy.
By the second month, you’re going to want to start your technical SEO work. This means making changes to your site based on audit results of your site.
In month three, you really want to focus your attention on creating content. This will include FAQs, articles, whitepapers, and blogging.
By the end of month three, your SEO efforts should hopefully start showing some results.
In the fourth month, you want to develop a healthy link profile and get rid of any low-quality links. You should be ranking higher in search results and be getting more lead generation.
This will mean your SEO is working.
In the next two months, you should start incorporating social media. Then try to bring in conversion rate optimization.
From here out, you’ve hopefully found a working strategy and can mainly focus on making high-quality content.
The Importance of Learning About SEO
Although SEO may seem intimidating, it’s important that you know what it is as well as the answer to “how long does SEO take?” Hopefully, the article above gave you the information you need to get excited about your own SEO.
Are you looking to increase traffic to your website? Contact us today and see how we can help you!